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Creating New Variables

Creative Variables can be created in the following ways:

  • In the Content

  • From the Variables tab in the Creative Elements pane

Creating a Variable Within a Content

There are two ways you can create Variables within a Content.

Either:
  1. In either Design View, or Source view enter the variable, for example {first name}.

  2. Click the process icon .

  3. Click the drop-down arrow in the Set to Variable field to map your variable.

  4. If your variable does not already exist select the New option. The following screen opens:

  1. Enter the relevant information.

Field Description
Name The variable name, this field is mandatory. If the variable name contains special characters that are reserved HTML characters, for example <, these will be displayed differently in the variables section of Creative Elements.
Description You can enter your own description of the variable.
Type The type of variable being created. The following options are available: String, Email, Text, HTML, Date and Numeric. Note: it is not possible to change the variable type once it has been created.
Required If this check box is selected, the variable is mandatory when sending a message.

Default

Assigns a default value to a variable. Using Conditional behaviors allows you to apply advanced logic to your variable. For example, if a recipient's status is married, a holiday prize on offer would be a 'weekend break for two', and if the marital status is single, a holiday prize on offer would be 'a weekend break for you and three friends'.
Sample Value Sample values are used in conjunction with Gallery View to generate previews. As gallery view is an optional add on, sample values do not need to be used if you do not have it.
Use - default field when used with list (if present): Maps the variable read only within Send a Message. Visible to User allows you to make the variable visible or invisible to the recipient.
Convert Values via Lookup Tables Allows you to convert variable values. 
  1. Click Save.

Or:
  1. Ensure you are in either Source or Design view.

  2. Place your cursor where the variable is to be entered.

  3. Click the Insert Variable icon .

  4. Select New.

  5. Enter the relevant variable information.

  6. Click Save.

Creating a Creative variable from the Variables tab in the Creative Elements section

  1. Within the Creative Overview, select the Variables tab in the Creative Elements section.

  2. Click the New button.

  3. Enter the relevant variable information.

  4. Click Save.

     
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